Vhagar the Dragon Sits Atop the Empire State Building to Promote House of the Dragon
Music

Vhagar the Dragon Sits Atop the Empire State Building to Promote House of the Dragon

To mark the season 2 premiere of House of the Dragon, Max launched an ambitious marketing campaign that included a 270-foot installation of Vhagar the Dragon coiled around the top of the Empire State Building in New York City.

The dragon is made up of 1,700 total patterns and 600,000 inches of sewn seams, and is affixed to the Empire State Building by more than 153 rigging points. It will remain atop the skyscraper through June 18th. There are a variety of House of the Dragon-related activities inside of the building, including the Iron Throne, the new Game of Thrones: Legends mobile game, a photo booth, and sorbet. Plus, fans can pose for a selfie with Vhagar on the 86th Floor Observatory.

Along with the activation at the Empire State Building, Max also raised physical raised banners promoting season 2 of House of the Dragon at the New York Stock Exchange, Rockefeller Center, Grand Central Terminal, and Citi Field.

Read our review of House of the Dragon’s season 2, as well as interview with the show’s cast about why last summer’s blockbuster Oppenheimer had them thinking about destruction on a whole other level.

Vhagar on Empire State Building

Vhagar on the Empire State Building, photo by Ethan Barber

Vhagar on Empire State Building

Vhagar on the Empire State Building, photo by Ethan Barber

Vhagar on Empire State Building

Vhagar on the Empire State Building, photo by Ethan Barber

Originally Published Here.

Products You May Like

Articles You May Like

Corey Feldman Announces Drummer Duke Gadd Dies From Fentanyl Overdose
‘Price Is Right’ Player Gives Drew Carey The Creeps On Air
Tool to Spend Three Months “Organizing Ideas” for New Album
I Wore Some Of The World’s Heaviest Denim And My Legs Begged for Mercy
The Way Home Season 3 Episode 7 Casts Doubt on Sam and Pulls Kalliot Apart