Sheer Haimov’s new music is stirring up a lot of buzz across the pop universe this year, and while her complete discography is worth checking out on your own, the new single “Rock Bottom” is a signature-caliber song you should start with.
Featuring an understated rhythm and lush melodies that seep into the vocal track just enough to yield a hypnotic harmony, “Rock Bottom” has the trappings of your average pop single with one specific twist – its singer has pipes of gold. Her performance here is nothing short of spectacular, and certainly makes it obvious why she has been getting as much attention in Israel, Romania, Greece, and beyond in recent times.
“Rock Bottom” is an identity track for a couple of reasons, but the most obvious among them has got to be the introverted nature of its groove and how Haimov manages it. She doesn’t leave space for the beat to express something independent of her words; she owns the percussive detail here and uses it to further the emotional tone of her lyrics, which is something I usually don’t find in a lot of emerging indie pop releases. Her skills aren’t the sort you can teach, but instead something that comes quite naturally to her.
Rhythm and harmony serve as the compositional pillars of this piece above all others, but this isn’t to say that the production quality doesn’t afford us some fireworks as well. I will say that I don’t think Haimov needs a lot of studio varnish to sound stunningly on-point with both her vocals and the way she marries words and the melodic faceting beneath them without sounding like she’s exploiting a mixing board for everything it’s worth. This is organically dark and provocative pop music, which isn’t all that easy to come by these days.
The chorus here features a lovely sway that could be framed as indulgent depending on how you look at the aesthetics of the song in general, but even if it were, that doesn’t make it an unnecessary component at all. Haimov is using everything at her disposal in making something whole and passion-driven in “Rock Bottom,” and though this might have been the standard going back a couple of generations in the genre, to say it’s anything but in 2023 might be too grand an understatement for a credible critic like myself to make.
Not many underground efforts come off as polished and put together as Sheer Haimov’s tend to, and both her most loyal fans and newcomers to this artist’s sound are certain to agree that this player has a great future ahead of her just based on what she’s laid down in her new single. “Rock Bottom” is a good stepping stone for a career that will likely be defined by the developments she implements over time, and while I don’t know if she’s at her full potential in this performance, this track is only the beginning of something undisputedly amazing and original for the player presenting it this February.