After seeing the billion-dollar businesses Kylie Jenner and Kim Kardashian have built with their beauty empires, it looks like Kris Jenner is finally ready to get in on the action herself.
According to documents obtained by E! News, the momager has taken the first step towards establishing a beauty brand of her own, registering trademarks for “Kris Jenner Beauty,” “Kris Jenner Skin” and “Kris Jenner Skincare,” much as her daughters did in the lead up to the launch of their own lines. The trademarks filed on February 10 also reveal some of the products Kris might have in mind for her future business, including cosmetics, skincare, nail care products, false eyelashes, hair care products and fragrances, amongst many others. The reality star has yet to publicly announce her future business venture, but it makes sense Kris would be on the lookout for her next professional move after announcing in September that her family’s long-running TV show, Keeping Up With the Kardashians, would finally be coming to an end after 20 seasons.
Kris has also seen first-hand the type of money a makeup line can bring in after both Kylie and Kim built their enormous fortunes on the back of their eponymous direct-to-consumer makeup collections. In November 2019, Kylie sold a 51% stake in her cosmetics company to global beauty conglomerate, Coty Inc. for $600 million, leading Forbes to name Jenner the “youngest self-made billionaire ever.” (The magazine retracted that moniker mere months later after claiming financial filings released by Coty revealed that “Kylie’s business is significantly smaller, and less profitable, than the family has spent years leading the cosmetics industry and media outlets, including Forbes, to believe.”
Kim also cashed a massive check from Coty in June 2020 after signing a $200 million deal for a 20% stake in KKW Beauty, meaning the reality star’s cosmetics brand is valued at $1 billion. Sources said at the time that this long-term strategic partnership will allow Coty to act as a licensee for skin, hair, personal, and nail products, launch products in new categories, as well as pursue global expansion. Although now that Kim has officially filed for divorce from her husband of seven years, Kanye West, the fate of her last name and her KKW brands remains to be seen.
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