There are many ways to define Kimberly Guilfoyle. She’s Donald Trump Jr.’s girlfriend. She’s an ex-Fox News host unceremoniously let go amid sexual harassment allegations (which she has denied). She’s a brunette in a sea of Fox blonds. She was a finance chair of Donald Trump’s reelection campaign, willing to go fully unhinged in a speech on an enormous platform for him, as evidenced by the one she gave at the Republican National Convention over the summer (he ended up losing despite her efforts).
The point is, she contains multitudes. But perhaps her ur-self, her most essential core trait, more so than all the others, is that she is a Trumpfluencer.
There is the “raising money on behalf of future private citizen Donald Trump” part, of course, where she influences people to depart with their checkbooks. But more so, she’s using her social media to move product, like according to this one tweet from White House correspondent Annie Karni, in which Guilfoyle advertises free shipping at the Trump store. She even has a custom shipping code. It’s Kimberlyship. Kimberlyship!
Besides the code and the advertisement, she’s gotten the Trumpfluencer look down, as if advised by Ivanka’s social team. The colors? They match. The fonts? They’re varied but precise and legible.
Available at the Trump store is pretty much anything that can be branded, plus a line of skin care products called Jurlique. Where else can you buy some “Red Rose Lotion” and Junior’s book Triggered (don’t say Amazon). The look of the wares appear to be anti-Trump aesthetic. For the most part there are clothes and canvas totes and Palm Springs–esque items that better suit any old bland Trumpfluencer than the blue-collar, stolen-valor look of most Trump merch. Who better to move that product during the last holiday season of his presidency than the Hamptons–homeowner and Trumpfluencer, Guilfoyle?
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