The French luxury house Balmain is headed to the Wild West for its latest capsule collection made in conjunction with the new Netflix film The Harder They Fall.
The streaming platform’s highly-stylized Western about rival gangs of Black cowboys is getting an equally stylish clothing line to go with it, featuring fringe-heavy looks inspired by the film’s costumes. Balmain creative director Olivier Rousteing even designed a few of the looks on screen that were integrated into the costumes created especially for the movie by costume designer Antoinette Messam. With the brand’s capsule collection — being released in tandem with the film on November 3 — Rousteing is now bringing a few of those pieces to the public, offering cowboy-inspired men’s and women’s ready-to-wear looks as well as accessories. Balmain is billing this as Netflix’s “first luxury fashion collaboration,” however, the media company previously worked with Halston earlier this year on ten evening wear looks released in conjunction with their mini-series on the designer.
Rousteing told WWD that he was interested in working on this project as he believes that fashion only becomes more relevant when it’s integrated “with today’s most compelling stories and music.” He continued, “It was such an interesting challenge for me. It’s another way of presenting fashion. It was also interesting for me as a French designer to get inspired by the American West.” The Balmain designer added that he was also drawn to this particular story because of its emphasis on the fact that as many as a third of American cowboys were Black, many of whom were newly freed slaves looking to start a new life. “I was really pleased to work on this project so that the next generation, when they start watching Westerns, they will find a different point of view,” Rousteing said.
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