Where are we, here in the year of our Lord two thousand and twenty-one, on the question of free will? Does man have it? Or is man fated to his fate, destined to his destiny? Have the philosophers and theologians gotten anywhere on this one? Sometimes it really seems like we’re making choices for ourselves with all the agency that implies. At other times, it feels like we never had a choice to begin with, that the events of every human life hems faithfully to the story line prescribed for it to begin with.
Today feels like a point has been marked for the inevitability column. Justin Bieber has announced that he’s selling a line of pre-rolled joints in collaboration with a company called Palms (available in California, Nevada, Massachusetts, and Florida, per a press release). The line, “Peaches,” is named after his last hit song, “Peaches.”
It all feels fated, inevitable, a conclusion foregone. Somehow, when Bieber was a young kid just in from Canada singing his little ditties on YouTube, one sensed he would one day join several other celebrities and lend his name to a marijuana producer. It’s as natural as Kylie Jenner selling lip kits and every actor over the age of 40 with their tequila offering and every young thing getting into skin care. He’s already had a nail polish, several fragrances, his own clothing brand, and a limited edition version of Crocs. It was time.
There’s a philanthropic component to the Bieber deal. According to the announcement, “Peaches is excited to be supporting” the Last Prisoner Project, which is committed to freeing those incarcerated for cannabis-related offenses, and Veterans Walk and Talk, which supports psychedelic therapy and cannabis use for military veterans. Bieber applauded Palms’ effort to “destigmatize” cannabis consumption, especially where it relates to mental health, in the press release.
Who better to talk about cannabis and mental health than Justin Bieber? Of course he chose all of this. He thought it was a nice idea and signed his name freely on the dotted line and Peaches was born. It just seems as though the universe was always, you know, arching toward exactly this moment when the seasoned troubadour would have his own line of joints. He was destined for it. And there must be many, Palms is surely betting, who are completed fated to buy the packs for between $50 and $60 retail.
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