Now that everyone seems to have their own fashion, beauty, and skincare lines, celebrities have pivoted their attention to a whole new luxury market they can capitalize on—candles.
Right on the heels of Travis Scott‘s Tuesday announcement that he’s partnered with Byredo on an out-of-this-world fragrance and candle called “Space Rage,” his fellow rapper and “Sicko Mode” collaborator Drake revealed today that he’s also getting into the fragrance business by teaming up with Revolve. While the debut of this new venture might seem a little sudden, the musician has actually been plotting his foray into the world of home fragrances for a minute, first teasing the brand on his Instagram Stories back in July. While he’s already gifted the candles to some of his famous friends, the candles are now available to the public just in time for the holidays, although already totally sold out. The high-end votives, sold under the label Better World Fragrance House and retailing for $80 apiece, come in five scents: Muskoka, Good Thoughts, Williamsburg Sleepover, Sweeter Tings, and Carby Musk, which “actually smells like Drake,” according to the product description.
Of course, selling a candle based on your own scent is a classic Gwyneth Paltrow move. This summer, the actress turned wellness guru capitalized off the success of “This Smells Like My Vagina,” her lifestyle brand Goop’s $75 candle that sold out in a matter of hours, by announcing the release of her second scent—“This Smells Like My Orgasm.” Since Paltrow first introduced her yoni-inspired business venture and everyone now spends the majority of their life indoors thanks to the pandemic, a number of other stars have jumped on the candle trend, including Anthony Hopkins, Alicia Keys, Kylie Jenner, and Kacey Musgraves. But when it comes to self-scented and female anatomy-based fragrances, Erykah Badu may have both Drake and the Goop progenitor beat with the launch of her own incense in February unambiguously dubbed “Badu’s Pussy.”
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